Super Bowl LIV Pilot
Discover the exciting details of our pilot program, where we built and tested an innovative solution to combat human trafficking at hotels and gathered valuable insights!
Partner Overview
Privately owned chain with 1000+ properties in the U.S.
Pilot focused on 5 properties in the New Orleans area
Brand has a corporate-level anti human trafficking practice but struggles with consistent adoption across franchise network
Outcomes
01
Identified woman who has been living on property for over 1 year, and advertising “call-in” sex services
02
Identified tier 3 sex offender working on premises (related to property owner) and identified a tier 2 sex offender guest on property
03
Brand extended the trial through Mardi Gras
04
Overall, detected 12+ potential sex trafficking situations over 4 weeks
Sample Hotel Shield Pilot Workflow
01
Scan Escort Ads to identify potential trafficking incidents at partner properties
02
Cross-referenced public databases (sex offenders, outstanding warrants, missing children and known human traffickers)
03
Conduct investigation and alert property owner and brand of potential threat or incident